Dakota Spirit Privacy Policy and Data Protection

Effective Date: November 5, 2025

At Dakota Spirit, protecting your personal information is part of our commitment to every athlete and family we serve. Whether you’re registering for a class, participating in an event, or exploring our programs, you can trust that your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your personal information — and how you can manage the information you share with us.

1. Information We Collect

We collect information to provide the best possible experience for our athletes, families, and visitors. This may include:

• Personal Information: Name, address, phone number, email address, date of birth, emergency contacts, and parent or guardian details.

• Payment Information: Credit or debit card information collected through secure third-party payment processors.

• Program Information: Athlete registration details, class selections, participation history, and event registrations.

• Website Information: IP address, browser type, device information, and pages visited to help improve our website and services.

2. How We Use Your Information

Dakota Spirit uses the information we collect to:

• Process registrations, payments, and class enrollments

• Communicate important updates, schedules, and announcements

• Provide customer support and respond to inquiries

• Improve our programs, website experience, and service offerings

• Comply with legal and safety obligations

We never sell or rent your personal information to third parties.

3. Information Sharing

We may share limited information only when necessary to support our operations, such as:

• Service Providers: Trusted partners who assist with payment processing, email communication, or website management.

• Legal Requirements: When required by law, regulation, or valid legal process.

• Safety Concerns: To protect the health, safety, or rights of our athletes, families, and staff.

All third-party providers are required to maintain strict confidentiality and comply with data protection standards.

4. Information Shared at Competitions

As part of participation in cheerleading events and competitions, Dakota Spirit may share limited information with event organizers, governing bodies, and competition staff. This may include:

• Athlete names, team rosters, and division placements

• Routine schedules, performance orders, and scoring sheets

• Photographs or videos taken during official events

We share only what is necessary for event participation, registration, or recognition purposes. Event hosts and governing bodies are expected to uphold similar privacy and data protection standards; however, Dakota Spirit is not responsible for the privacy practices of those organizations. Families are encouraged to review competition organizers’ individual privacy policies.

5. Media and Photography Consent

Dakota Spirit may capture photos and videos during classes, events, and competitions for promotional, educational, and celebratory purposes. These images may appear on our website, social media channels, marketing materials, or within the gym environment.

By enrolling in Dakota Spirit programs, families acknowledge and consent to the possibility of their athlete’s image being used in this manner. If you prefer that your athlete not appear in photographs or videos used by Dakota Spirit, you may opt out by notifying us in writing at the contact information below. We will make every reasonable effort to honor your request.

6. Data Security

Dakota Spirit takes reasonable and appropriate measures to safeguard your information. We use secure servers, encrypted payment systems, and limited internal access to protect personal data from unauthorized access, disclosure, or misuse.

7. Cookies and Website Tracking

Our website may use cookies and analytics tools to enhance your browsing experience. Cookies help us understand how visitors use our site and allow us to make improvements. You can adjust your browser settings to disable cookies, though some site features may not function properly.

8. Your Choices and Rights

You have the right to:

• Review and update your personal information

• Request removal of your information from our systems, when legally permissible

• Opt out of promotional or marketing communications

To make any of these requests, please contact us using the information below.

9. Children’s Privacy

Dakota Spirit is dedicated to protecting the privacy of children. We collect only the information necessary to participate in our programs and communicate with parents or guardians. We do not knowingly collect personal information from children without parental consent.

10. Links to Other Websites

Our website may include links to third-party websites for your convenience. Dakota Spirit is not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies when visiting other websites.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The effective date at the top of this page indicates the most recent update.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact:

Dakota Spirit
3910 W 59th St
Sioux Falls, SD 57108

info@dakotaspirit.com
605-373-0414

dakotaspirit.com